I oversee planning and executing PermitFlow’s content strategy, including SEO and GEO efforts and social media.

PermitFlow is the leading AI-powered pre-construction platform built for construction and trades.

PermitFlow

Content strategy

One-time services:

  • Complete audit of existing website copy, content, and content marketing efforts

  • Competitor comparison and brand benchmark

Ongoing services:

  • Keyword research to uncover opportunities for new content and improvements to better optimize for search engines and LLMs

  • Develop initiatives for new types of content, like municipal permitting guides, trade licensing guides, mid/bottom-funnel content that converts, and top-funnel opportunities for brand exposure

  • Manage freelancers, including communications, assigning projects, and editing content

  • Create and manage the content calendar

  • Publish content

  • Track SEO progress and results in Ahrefs

  • Monthly reporting to measure success of SEO and content efforts, includes write-ups with takeaways and suggestions

Results:

  • Total organic traffic: +34% YoY

  • Blog traffic: +102% YoY

  • Average rankings: +42% improvement YoY

Blogs

Case studies

eBooks

LinkedIn content

September decline due to tracking issue with Google Pixel

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